Happy 100th Birthday, Maybelline New York!

March 27, 2015

Has it really been 10 decades since Maybel Williams sparked a fire and changed the history of beauty? Quite literally actually as she attempted to enhance her very own lashes that were accidentally burnt. Her instafix? She concocted a mixture of Vaseline with coal dust to make them look darker and fuller. Inspired by this ingenious idea, Tom Williams, Maybel’s entrepreneurial brother, cooked up the world's first commercially available mascara called Lash-Brow-Ine. In 1916, a year after Maybel's accident, Tom changed Lash-Brow-Ine's name to Maybelline after Maybel (no less!) and Vaseline. Being the mascara pioneer of the world, Maybelline changed their mascara packaging to the iconic pink tube and green cap also known as the drugstore cult find, Great Lash.


This 2015, we're in for a double treat! To celebrate 100 years of iconic beauty, for a limited time only, Maybelline Philippines is bringing back their most popular and well-loved mascaras by fanatics worldwide – the Great Lash mascara. From April 2015 until September 2015, or until supplies last, Great Lash will be available nationwide in all leading department stores, beauty stores, and selected supermarkets for only Php 350 a pop. For Sample Room members, you're in for a real treat because you can grab a wand to try and love for FREE! :) :) :)


It's now available online for sampling so grab yours quick for only 300 points!


Are you a Great Lash fan yourself? Holler at the comment box below if you've tried it in the past or was able to grab a wand for yourself from Sample Room! :)
2 comments on "Happy 100th Birthday, Maybelline New York!"
  1. Ang mahal sa points! :)) Sadly, I'm only at 172. Not quite ready to get a VIP subscription, so I'll have to pass on this one for the meantime. Love the photo of the old-timey mascara. Maybelline was the first ever one I bought, and I've trusted this brand ever since.

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  2. Ditto -- my first mascara brand is Maybelline too! I love, love, love Lash Discovery! The best for sparse, Asian lashes like mine. :)

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