Daily Luxe: Excellence Fashion by L’Oréal Paris

June 6, 2015
It’s been a hundred forevers ago when I last saw my natural hair colour. For the most part, I consider my hair colour to be part of my overall look and personality. Because of my back to back trips under the sun, I realized that my deep auburn hair has gone really light and farrrr from its supposed colour. Case point:

 Hello from me and Dragon #2! <3

Thanks to L’Oreal, I got a sample from their latest care and colour range, Excellence Fashion by L’Oréal Paris. There are 6 vibrant yet flattering auburns, nude browns, and intense brown shades available -- Intense Violet Brown, Ashy Nude Brown, Intense Copper Brown, Golden Nude Brown, Intense Lustrous Auburn, and Intense Golden Auburn. I thought it’ a stroke of luck for me to get a colour so "me": Intense Violet Brown. I thought going dark for a little while will help me conceal frizz and dryness before my next major colour.

“We, at L’Oréal Paris, look up to women who embrace constant change to shine bright, head up high,” shared Kayne Litonjua, Product Manager of L’Oréal Hair Color Experts/Paris. “These L’Oréal women recognize that their hair is their most prominent feature and wearing vibrant, natural colors whenever they feel like it sends a strong message, a strong story of who they are. Finding the right hair color that perfectly matches the Filipina skin tone has never been this easy with the newest shades of Excellence Fashion. More and more women now have access to optimum care, color, and back to care to create, keep, and share their own stories of confidence.” For that stunning hair color, the transformation begins with Excellence Fashion’s superior Triple Care System, Hi-Lift, and Hi-Shine Complex. “With the right amount of intensive care to fight dryness, frequent hair coloring can now be fun and easy thanks to its handy hair coloring applicator and protective pre-color serum to give your hair excellent care and color it deserves,” adds Litonjua.


It only took me 10 minutes to prep my hair for colour. I put on the gloves then applied the protective pre-color serum (gold tube) before mixing the protective creme colorant (black tube) with the cream developer (big bottle). I have short hair so applying it was a breeze. After leaving it on for 30 minutes, I rinsed the colour and its residue before applying the protective conditioner and leaving it on for another 3 minutes. Coming from a medium ash blonde shade, the colour I got was not violet at all outdoors but was indoors. For future DIY sessions, I might go Ashy Nude Brown or Golden Nude Brown. :)


No heat volume and shine thanks to my new colour *plus*
Moringa O2 Herbal Shampoo & Conditioner with Argan Oil. :)

Excellence Fashion by L’Oréal Paris is exclusively available in Watsons nationwide for Php 495/box.
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